The Creative specializes in creating multi-layered activations for our clients that create content for PR, marketing, sales and social usage. We combine designers + influencers + celebrities with experiential event settings all to create memorable moments and content with an extended life of its own.
We work with top level US long lead publications befitting the brand’s persona for product placements, gift guides, shopping guides, & editorial features. The Creative additionally communicates on a consistent basis with short lead digital press to publicize brand news including business stories, show/presentation reviews, sale listings, product launches, and more.
Experiential Event Production
The Creative can assist in the conceptualizing and implementation of small to large scale events aligned with the brand’s internal growth strategies, fashion/industry calendar (ex. full scale Fashion Week events), regional selling plans, and overall goals for increased visibility.
The Creative works closely with its clients to achieve a 360 degree understanding of each business. We then craft specialized pitches to feature press highlighting marketplace stake, artistic vision, growth announcements and more.
The Creative assists in helping our brands grow their brand extensions byfacilitatingintroductions, making recommendations and building strategy surrounding multi-brand collaborations. We regularly create out-of-the-box ideas that drive newsand content through unexpected storytelling.
Branding & Special Projects
Because of our close, highly-involved relationships with our brands, we are able to offer branding consulting and take on special projects outside of the scope of 'typical PR.' Our involvement in facilitating special one-off projects is crucial to maintaining a brand's relevance and perpetuating a crystal clear representation of the brand's DNA.
Through our internal network of celebrity agents and publicists, we are able to broker deals with celebrities to act on behalf of the brand. Celebrities can be commissioned for photo opps, social media placements, to accept gifts and/or to wear product based on brand preferences.
Placing product in the hands of key influencers: socials, artists, stylists and various other social media powerhouses is paramount to achieving tremendous brand exposure. The Creative maintains an extensive personal network ofinfluencers and tastemakers, and can facilitate seeding and brand introductions for further collaboration.
A specialty of our branding services, The Creative can envision and implement seasonal campaigns for our clients. Our services include model casting, photo direction, branding analysis and marketing consultation.
Photo Shoot Direction
The Creative utilizes our own internal network to custom-produce photo shoots to generate PR, marketing and social media content using our in-house production team to create luxury, brand-appropriate product-focused imagery and collateral materials.
Social Media Consulting & Management
The Creative offers both consulting and overall takeover of our clients' social media platforms. Through creation of integrated content maps and customized imagery and media, as well as through detail-oriented analysis, we can drive awareness and grow a brand's social recognition.
Coast to Coast Coverage
We maintain office spaces and support teams in both NYC and LA. Our satellite Los Angeles team is capable of full-scale event production, retail support, West Coast media outreach and celebrity dressing.