The onslaught of digital media and endless stream of social content has radically changed PR. The Creative evolved 5 years ago from a visionary understanding that 'traditional' PR was no longer the best way to support brands. So we fashioned a network of specialists with a common, shared goal: to design and create content on behalf of our clients.
The Creative specializes in dreaming up and then implementing 'creative', out-of-the-box activations that produce content that will be communicated to the media, but is also designed to support sales and marketing and to dominate social presence.
We offer our fashion, beauty and lifestyle clients the following services: media visibility, content creation, event production, branding, orchestrating collaborations, influencer acquisition and activations, and social media consulting and management.
Brazilian born and a New Yorker at heart, Lorenzo started his career in 2002 in Advertising and Public Relations after graduating from Paris’ PGSM with a Master’s Degree in Luxury Brand Management. His work experience includes an emphasis on building and publicizing luxury and beauty brands, and in January 2013 he launched Martone Cycling, his own collection of design-driven city bikes.
Caitlin has developed comprehensive branding and PR Strategies for some of the world’s top luxury and lifestyle brands. After studying at New York’s Parsons The New School for Design, her expertise has been cultivated through the experiences of launching new fashion and lifestyle companies from infancy to maturity. She also has specialized experience working with digital companies, social commerce brands, and mobile applications.